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If anyone selling
product online then I recommend Maximum Hit without any hesitation
for PPC as they are truly professional and know the value of money.
Thanks Maximum Hit!
Ms. Swati Kapoor, (VP, Sales)
(www.perfumeworldwide.com)
more>>
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These people
utilizing every single penny for generating targeted traffic. We
are very pleased with our PPC campaign run by Maximum Hit.
Mr.Raj Singhal (COO, Brickred Technology)
(www.brickred.com)
more>>
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Maximum Hit is
taking care of entire search engine marketing including PPC and
SEO, if someone ask me to rate their services I will opt best available
rating score.
Mr. Paroon Chadha
(Co-Founder/Vice President)
(www.passageways.com)
more>>
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PPC Case
Study Perfumeworldwide |
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CTR |
5% |
Average Position |
4.5 |
Cost Per Acquisition |
$12 |
Sale Conversion Rate |
8% |
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The Client: |
Perfume
World Wide is an e-commerce website selling all the top
perfume brands and other beauty products online. Angel Perfume,
Calvin Klein Perfume, Paris Hilton Perfume, Britney Spear
Perfume etc are few famous names from many products Perfume
World Wide carry to sell. |
Objective: |
Being
an e-commerce website, Perfumeworldwide.com was willing
to shift their multi million budget for advertising and
marketing from traditional means to search engine marketing.
Maximum sales with optimum ROI was / is the only objective
of the PPC campaign. |
Challenge: |

Managing a campaign for more than thousand products

Managing a huge budget campaign

Attaining a certain profit in terms of ROI

Highly competitive Search market

Inclusion of newly launched product within no time
|
Strategy: |
Every
aspect of PPC campaign is closely associated with each other,
our PPC management experts always work together with keyword
analysis, CTR, conversion rate, CPA etc. We designed and
implemented the following strategy with recognizing specific
requirement of project:
CTA
Ad Creation: We believe the dual effect of Ad
copy as it push searcher to click the ad and also
it restrict negative clicks by not generating interest
in non potential customers. All Ad copies are obvious
and “call to action” oriented, like
if Angel Perfume is offered with 20% discount then
using “20% Discount on Angel Perfume”
is more effective than “Heavy Discount on
Angel Perfume”, because it will keep away
the searchers looking for more than 20% discount
and the visitor to your site with this ad will have
great potential. It is major factor in capturing
supreme conversion rate. |
Continuous
Testing: Optimum CTR, average position, conversion
rate and CPA on regular basis could be achieved
and maintained by continuous testing of Ad units
and including best performing Ads in campaign and
expelling non performing Ad copies. It will not
only improve CTR, Conversion rate and CPA but it
will positively impact on ROI. |
Close
Watch on Out of Stock Products: : One thing
that most of PPC manager ignore and that cost heavy
to company is lazy product stock check, we activate
only those keywords whose targeted products are
in stock otherwise it will be loss of money. Only
PPC campaign monitoring is not enough but close
look on website's status (running, down, response
time etc) and product's stock is essential to outperform.
|
Maximize
Conversion Rate: We designed the landing page
after a thorough research of the beauty product
market’s targeted customer’s online
behavior. Mind striking CTA (Call to Action) appeals
are really working well to give finishing touch
to success.
Passion, Experience, Knowledge and Commitment are
the virtual factors that never let the campaign
to slow down in term of performance.
|
|
Results: |
Brief
of current performance:
Unique Visitors |
1200 |
CTR |
5% |
Average Position |
4.5 |
Cost Per Acquisition |
$12 |
Sale Conversion Rate |
8% |
|
Testimonial: |
“If
anyone selling product online then I recommend Maximum Hit
without any hesitation for PPC as they are truly professional
and know the value of money. Without their expert advices
and guidance it could be very tough to place ourselves in
comfortable position in competitive industry. With best
wishes many thanks to entire Max team.”
Ms. Swati Kapoor, (VP, Sales)
(PerfumeWorldWide.com)
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