SEO PROCESS
Search Engine Optimization Process (SEO) includes following steps
to achieve long-term high rankings on the search engines.
Keyword Research
Keyword Research is first phase of SEO process, but important one
because further search engine optimization process depends on keywords
and key -phrases, that we have to optimize. Finding and analyzing
of keywords that people use to search your like product and service
is keyword research.
Website Optimization
After keyword research, website is optimized according to search
engines. Every page of website optimized for some keywords. SEO
copywriting of website pages is a part of it for content optimization.
Website structure, Meta tags creation and internal linking are other
activities of website optimization phase of SEO process.
Website Submission
After optimizing website, Optimized web pages are submitted to major
search engines and categories. Creation and submission of sitemap
for Google, Url list for Yahoo are methods for inviting search engines
to crawl and index the website.
Link Popularity Campaign
Link building is a process of finding, researching and acquiring
relevant links to increase link popularity of website in internet
world. Link Popularity is a major factor in rankling algorithm of
every Search Engine including Google, Yahoo, MSN, AltaVista etc.
Promotion and Maintenance
SEO is an ongoing process; Search Engine changes search algorithms
continuously, therefore every website need to maintain its SEO techniques
according to new search algorithms. Other Internet promotion activities
include email marketing, press release, newsletters etc.
Reporting
SEO Reporting is essential for tracking the progress of website.
Following are the main reports in SEO process:
 |
Search Engine Ranking / Positioning
Report: List of all keywords positions by search
engines and their respective ranking. |
|
Search Engine Submission Report:
record of the last time submissions were made to each
of the search engines. The detailed reports include
specific submission information to the directories.
|
|
Link Popularity Report:
Lists all new external inbound links from other websites
and external outbound links to other websites. |
|
Search Engine Maintenance
Report: Journals all activities associated with
a SEO campaign. |
|
P.P.C PROCESS
Pay-Per-Click (PPC) Process
Maximum Hit’s Pay-Per-Click (PPC) Process includes following
steps for cost effective and best ROI pay per click Campaign.
Keyword Bucketing
Keyword Bucketing is all about finding and collecting highly targeted
keyword or key phrases to increase CTR (click through rate). We
categorize all keywords in to similar buckets and then choose the
best cost effective keywords for PPC campaign.
Account Setup and Ad Creation
After selecting keywords, we setup PPC account for your website
and write such ads (Titles and Descriptions), which are best fitted
in your budget. We keep consistent watch on PPC campaign to avoid
any waste of money and time.
Tracking code installations
We will install tracking tools to measure your Return-On-Investment
(ROI). This helps us to analyze the performances of ads and if these
are not working out, we refine the campaign. Consistent watch on
PPC campaign is required to get most out of the campaign.
Regular Reporting
All our PPC clients receive detailed PPC campaign report based on
the tracking tool installed in your website. This helps you to analyze
the performance of PPC campaign.
Lead Generation Process
Maximum Hit has its own Lead Generation Process, which reduces Sales
Life Cycle. Our lead generation process includes following processes
Lead generation channels
Following are our channels of lead generation
|
Search Engine Optimization |
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Pay-Per-Click (PPC) |
|
Consultants |
|
Lead Qualification
We qualify the leads by following means
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Telephone Call |
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E-mail |
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Messenger Chat |
|
Requirement Analysis
After qualifying lead, we approach to prospective customer and then
discuss his/her requirement. Our Business Development personnel
and Analyst (Industry Specialist) look after this phase of lead
generation.
Leads Pass-on
After qualifying leads, we pass it to the company that meet the
user requirement. Then company directly contact to the customer
and finalize the deal.
