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  Web Analytics

A major misconception, “Website is performing great if it has substantial growth in term of page loads”. But fact is that it is smallest part of big picture that contains enormous opportunities for your business. Web analytics services by Maximum Hit design framework that define the online scope and opportunity of website in your business.

While we talk about web analytics the scenario is bigger than a normal thought. Following are the task that we do for E-business section of your business model.

Online Success Measurement: Analyzing web metrics for complete RACR cycle (Reach, Acquire, Convert, and Retain) for every visitor. Every visitor that left the website is no worthy for your business, ensuring RACR for each potential visitor is our centric focus while doing web analytics for your business website.

Finding Loopholes: Visitors to your website leaving without your desired action, why? We find the answer by deep study of consumer behavior as well as the leaving web page. Apart from specific requirement of particular business common causes may be design inefficiency, lack of convincing words (content), haphazard website structure etc.

Defining Framework: What exactly is the scope of your business on internet and what are the optimum opportunities, once recognize we define the plan action for website so that it can be completely portrait online.

Framework Implementation: Establishment of offline channels and process on internet through website is complex task that require high analytical skill. For performance assurance to various situations we do exercise on risk calculation and future market and consumer behavior analysis.

Data Collection: To calculate web metric conclusions and further marketing analysis quality data is required. Identifying all the data fields and gathering from your web metrics is the core of web analytics and an important phase of process.

Selection of Analytical Techniques and Metrics: choosing most appropriate metrics and analytical technique for website completes the job. However after a time span it may require changes according to different dependencies.

We collectively optimize each point mention above during web analytics for your website. If you need web analytics for your business website feel free to Contact us.
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