A major misconception, “Website is performing great if
it has substantial growth in term of page loads”. But
fact is that it is smallest part of big picture that contains enormous
opportunities for your business. Web analytics services by Maximum
Hit design framework that define the online scope and opportunity
of website in your business.
While we talk about web analytics the scenario is bigger than a
normal thought. Following are the task that we do for E-business
section of your business model.
Online Success Measurement: Analyzing web metrics for complete
RACR cycle (
Reach,
Acquire,
Convert,
and
Retain) for every visitor. Every visitor that left the
website is no worthy for your business, ensuring RACR for each potential
visitor is our centric focus while doing web analytics for your
business website.
Finding Loopholes: Visitors to your website leaving without
your desired action, why? We find the answer by deep study of consumer
behavior as well as the leaving web page. Apart from specific requirement
of particular business common causes may be design inefficiency,
lack of convincing words (content), haphazard website structure
etc.
Defining Framework: What exactly is the scope of your business
on internet and what are the optimum opportunities, once recognize
we define the plan action for website so that it can be completely
portrait online.
Framework Implementation: Establishment of offline channels
and process on internet through website is complex task that require
high analytical skill. For performance assurance to various situations
we do exercise on risk calculation and future market and consumer
behavior analysis.
Data Collection: To calculate web metric conclusions and
further marketing analysis quality data is required. Identifying
all the data fields and gathering from your web metrics is the core
of web analytics and an important phase of process.
Selection of Analytical Techniques and Metrics: choosing
most appropriate metrics and analytical technique for website completes
the job. However after a time span it may require changes according
to different dependencies.
We collectively optimize each point mention above during web analytics
for your website. If you need
web analytics for your business
website feel free to
Contact
us.