The Yellow Pages are the original search engine and still the most
widely used one. Yellow Pages are seen as provider of correct and
valuable information.
Like search engines and directories, yellow pages are key sources
of attracting traffic to websites. To extract maximum mileage in
Internet marketing, submission to yellow pages is therefore essentially
important to drive targeted traffic.
Yellow pages are unique because people use yellow pages when they
have already decided about seeking a product or service. When people
turn to the Yellow Pages they intend to make a purchase. That indicates
that yellow pages deliver better return on investment than other
media.
